How we’ve been inclusive?
During the I’mperfection project, we have explored the concept of self-acceptance and body image which gave diversity some thought and a bit of plurality.
We saw at the London Fashion Week catwalks with different bodies in pieces of clothing that respect and represent them — in personality and individuality.
Fashion is a tool that we want to use to voice a need for universal designs when thinking about adaptations that are for all.
A challenge that happened on social media and that seeks to expand representation in fashion by extending the #VogueChallenge: why not make diversity reach magazine covers?
We reached more than 2 million impressions, were cover of London Runway Magazine.
At the end, we created an e-book with all the participants to spread the message and support inclusion and representation in fashion world.
London Represents Fashion Show feature models with their enriching differences for our catwalk – during London Fashion Week.
At 2022 edition, we presented 12 energing designers with their latest collection to an audience of 300 fashion-forward guests and members of the press.
On Instagram, we created the #irepresent challenge, to show a virtual fashion show with people with disabilities all over the world.
The students will have full support of our Adaptive Fashion Consultant, founder of Bullock Inclusion and SB Shop Samanta Bullock from creative process to fittings.
10 days direct interaction between students and Samanta and her team that covers from creation process to catwalk.